Email Marketing Copywriting

Help The Be. Org engage their community with an email series that gets their message across in a clear and compelling way.
The Be. Org
Baltimore, MD, USA
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The Be. Org
Baltimore, MD, USA

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Posted July 17th

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Project details

What we need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional details

August is Black Philanthropy Month and we will be participating in a month long giving campaign. Emails are needed to connect with supporters to tell our story and solicit donations.

What we have in place
  • We currently have an existing Mail Chimp account, which should make it easy for you to get started. We also have background information on the funding campaign, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to purchase 2 class sets of virtual reality equipment to teach college and career readiness.

This project is important to continue to allow us to reach our fundraising goals, leverage the support of new donors, and provide equipment for our afterschool program for the 2019-2020 school year.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

The Be. Org
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Posted by
Tonee L.

Executive Director

Our mission

To encourage and nurture youth to live above their socially-imposed limitations; to develop their character, talents, and leadership skills allowing them to go beyond a dream and achieve remarkable excellence.

What we do

We provide creative leadership development, enrichment programming, and college readiness support by way of out of school time programs, youth conferences, and pop up events.

Testimonials

It was a pleasure working with Somi! She was very professional and maintained constant communication. She scheduled weekly check in and prepared drafts to review in advance of our meetings. She had great ideas and clearly communicated our needs to the audience. I would love to work with Somi again in the future, it was a great experience overall.
Tonee L.
Tonee L.

Executive Director

Email Marketing Copywriting Project

It was a great experience to work with Tonee Lawson. I was able to design multiple campaign emails for Black Philanthropy Month campaign and review those with Tonee on a weekly basis. Tonee gave me guidelines on the organization's branding guidelines and provided me feedback on the templates I created. It was nice working with The Be. Org.
Somi T.
Somi T.

Volunteer

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