Storytelling

Posted by
Elizabeth B.

Executive Director

Posted Date
Jul 16, 2019
Location
Virtual volunteer opportunity
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2 applications submitted

Impact statement
This project will save us $2,397 , allowing us to increase our recruitment and marketing potential to reach/attract new funders, partners and students. There is much lacking to our recruitment capacity.

Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
Additional Details

We need a set of marketing materials for each of our academic programs that we can use to recruit school partners and students. We have old material that was developed in-house and we need some expert help.

What We Have In Place
  • We currently have prior year marketing materials, website, which should make it easy for you to get started. We also have samples of narratives that speak to what we do/who we are, and the ability to provide any other information you need.
How This Will Help

We have developed all of our marketing materials in-house and know that they are lacking the special touch that will make our materials 'pop'! We are in a period of needing to attract new partners, students, and funders, and believe that updated, professional marketing materials will help us tell our story, display what we do and attract new funding and interest.

Project may require a short interview with the organization.

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

Our Mission

The Reach Institute is an educational institution that believes great teaching is at the heart of every great school. Reach's mission is to improve schools by improving instruction, fostered by providing rigorous, relevant, and applied pathways and preparation for exceptional teaching & leadership in our candidates' daily work. The Reach Institute develops and supports teachers and educational leaders who are committed to creating and sustaining effective urban schools.

What We Do

Reach is a private, non-profit graduate school of education that trains teachers and leaders to work in urban schools and districts. We are accredited by the Western Association of Schools and Colleges (WASC) and theCalifornia Commission on Teacher Credentialing (CCTC).

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