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Storytelling

Help Reach Institute for School Leadership enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Reach Institute for School Leadership
Oakland, CA, USA
Reach Institute for School Leadership
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Reach Institute for School Leadership
Oakland, CA, USA

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Education
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Marketing Writing

Posted July 16th

Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

We need a set of marketing materials for each of our academic programs that we can use to recruit school partners and students. We have old material that was developed in-house and we need some expert help.

What we have in place
  • We currently have prior year marketing materials, website, which should make it easy for you to get started. We also have samples of narratives that speak to what we do/who we are, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to increase our recruitment and marketing potential to reach/attract new funders, partners and students. There is much lacking to our recruitment capacity.

We have developed all of our marketing materials in-house and know that they are lacking the special touch that will make our materials 'pop'! We are in a period of needing to attract new partners, students, and funders, and believe that updated, professional marketing materials will help us tell our story, display what we do and attract new funding and interest.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Reach Institute for School Leadership
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Causes
Education Diversity & inclusion
Posted by
Elizabeth B
Elizabeth B.

Executive Director

Our mission

The Reach Institute is an educational institution that believes great teaching is at the heart of every great school. Reach's mission is to improve schools by improving instruction, fostered by providing rigorous, relevant, and applied pathways and preparation for exceptional teaching & leadership in our candidates' daily work. The Reach Institute develops and supports teachers and educational leaders who are committed to creating and sustaining effective urban schools.

What we do

Reach is a private, non-profit graduate school of education that trains teachers and leaders to work in urban schools and districts. We are accredited by the Western Association of Schools and Colleges (WASC) and theCalifornia Commission on Teacher Credentialing (CCTC).

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