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Google Analytics Set Up & Training

Help FoodRecovery.org track activity on their website to get a clear sense of how visitors access and learn about their products and services.
FoodRecovery.org
Washington, DC, USA
FoodRecovery.org
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FoodRecovery.org
Washington, DC, USA

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Cause
Health & nutrition
Skills
Data analysis Digital marketing Information technology

Posted July 16th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

We recently set up our Google Analytics account for our organization and we are looking for some guidance on how to tailor the reports to our organization's needs.

What we have in place
  • We have a Google Analytics account set up but we have not created any reports or dashboards.
How this will help
This project will save us $6,772 , allowing us to effectively use Google Analytics and implement into our software.

We are seeking guidance on how to effectively use Google Analytics to optimize our communications platform.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

FoodRecovery.org
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Causes
Health & nutrition Environment Human services
Posted by
Julia U
Julia U.

Senior Project Manager

Our mission

Through our platform, we connect organizations with surplus food to communities in need, championing sustainability by diverting edible food away from landfills. All for free.

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