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Matched with Pat W
Matched with
Pat W.

Logo Design & Visual Brand Identity

Posted by
Ashley R.

Operations Director

Posted Date
Jul 15, 2019
Location
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to put more money into our community events and programs that benefit our community.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a logo and materials for inspiration, which should make it easy for you to get started. We also have an idea of what we're looking for, and the ability to provide any other information you need.
How This Will Help

It's important to recognize our 25th year of service in our community and all the events and projects we plan to unveil in 2020. We're looking for a revision of our current logo, or logo add-on, to advertise our 25th anniversary and something that we can put on flyers, marketing materials, website, etc., to represent the significance of this milestone. Once the 25th anniversary is over, we will go back to our original logo.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Holualoa Foundation for Arts & Culture provides art education and experiences to people of all ages and abilities at Donkey Mill Art Center in Holualoa. This includes hands-on classes, exhibitions, and events of contemporary arts, crafts and culture.

Our project is sponsored by:

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