Logo Design & Visual Brand Identity

for  MitoAction
Boston, MA, USA
Posted by
Posted Date
Jul 15, 2019
Virtual volunteer opportunity
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3 applications submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to focus more of our resources directly to the families we serve.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are looking for someone to help design some new, cool merchandise for our upcoming walk event.

What We Have In Place
  • We currently have previous designs, which should make it easy for you to get started. We also have items that worked well and those that did not, and the ability to provide any other information you need.
How This Will Help

Our merchandise is a big part of spreading awareness of mitochondrial disease. it's time to freshen up our items for our big event that kicks off mitochondrial disease awareness week.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

MitoAction's mission is to improve the quality of life for children, adults, and families living with mitochondrial disease through support, education, outreach, advocacy, and clinical research initiatives.

What We Do

MitoAction's goals include: To improve quality of life for adults and children affected by mitochondrial disease.

*To internationally raise awareness about mitochondrial disorders, and their relationship to other diseases.
*To provide specific and practical materials that help patients to manage their symptoms
*To aggregate and connect the international mitochondrial disease community
*To engage pharmaceutical industry working toward therapeutic approaches to mitochondrial disorders.
*To create tools which empower patients and caregivers to be advocates for themselves or their children.
*We strive to offer comprehensive, up-to-date, expert resources, information, and support at no cost to any patient, family, clinician, educator, or member of the community.
*We continue to seek multiple ways to offer information such that the resources are accessible and user-friendly for people of all abilities.

We foster relationships with the scientific, academic, research and business community in order to create sustainable support for the mission of MitoAction.

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