This project was completed on Aug 17, 2019
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Matched with Zena D
Matched with
Zena D.

Search Engine Optimization Audit

Posted by
Elizabeth C.

Director of Communication and Development

Posted Date
Jul 15, 2019
Location
Virtual volunteer opportunity
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Search Engine Optimization Audit
Impact statement
This project will save us $5,767 , allowing us to grow our services and sustain the organization.

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

I hear all the time that Empower is not the first or even first page result(s) that comes up when someone is searching for us. I have been told that it is dependent on the number of people searching for our site, and that there aren't a lot which is why we don't come up first, but is that true and what can we do to change that?

I am in the process of having our website secured by our IT consultant, and then will apply for a Google Nonprofit Ad Grant.

What We Have In Place
  • We currently have website (www.empower-wny.org), which should make it easy for you to get started. We also have lots of collateral materials, and the ability to provide any other information you need.
How This Will Help

Improving our website's visibility on the web will drive needed business to us, and support our goal of remaining an independent disability service provider (we also support people without disabilities.)

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Our Mission

Empowering the people we serve to live the lives they choose.

Our project is sponsored by:

Testimonials

Zena was amazing. Her report was extremely thorough and easy to understand. She made herself available after I received the report to provide more detail and recommendations. She is awesome, and I enjoyed working with her so much.
Elizabeth Cardamone
Elizabeth C.

Director of Communication and Development

Search Engine Optimization Audit Project

I enjoyed working with Empower Western New York! I had good communication and understanding of the details of the project.
Zena Dunn
Zena D.

Volunteer

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