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Search Engine Optimization Audit

Help Empower Western New York assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Empower Western New York
Niagara Falls, NY, USA
Empower Western New York
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Empower Western New York
Niagara Falls, NY, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing Web development

Posted July 15th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

I hear all the time that Empower is not the first or even first page result(s) that comes up when someone is searching for us. I have been told that it is dependent on the number of people searching for our site, and that there aren't a lot which is why we don't come up first, but is that true and what can we do to change that?

I am in the process of having our website secured by our IT consultant, and then will apply for a Google Nonprofit Ad Grant.

What we have in place
  • We currently have website (www.empower-wny.org), which should make it easy for you to get started. We also have lots of collateral materials, and the ability to provide any other information you need.
How this will help
This project will save us $8,782 , allowing us to grow our services and sustain the organization.

Improving our website's visibility on the web will drive needed business to us, and support our goal of remaining an independent disability service provider (we also support people without disabilities.)

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Empower Western New York
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Causes
Human services Education
Posted by
Diane B
Diane B.

Executive Director

Our mission

Empowering people we support to live the lives they choose.

What we do

Empower supports people with intellectual and developmental disabilities to live the lives they choose through community residences, in-home supports, employment and day programs, and preschool special education. Empower is accredited by the Council on Quality and Leadership.

Testimonials

Read the Impact Story
Zena was amazing. Her report was extremely thorough and easy to understand. She made herself available after I received the report to provide more detail and recommendations. She is awesome, and I enjoyed working with her so much.
Diane B.
Diane B.

Executive Director

Search Engine Optimization Audit Project

I enjoyed working with Empower Western New York! I had good communication and understanding of the details of the project.
Zena D.
Zena D.

Volunteer

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