Logo Design & Visual Brand Identity

Help JustUs Health elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
JustUs Health
Saint Paul, MN, USA

Posted July 12th

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are exploring the need for a new name and a new brand identity after a failed prior attempt. Therefore, we need a new logo and visual identity.

What We Have In Place
  • We currently have some brand identity background, which should make it easy for you to get started. We also have a marketing manager, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to apply marketing funds towards media buys.

Our current name, created from a merger, has low awareness and does not reflect the personality of the organization. A relevant name and identity is essential for a successful nonprofit organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

To lead the work to achieve health equity for diverse gender, sexual, and cultural communities.

What We Do

1. We empower LGBTQ people and people with HIV to maintain and improve their health.
2. We train and consult with health care providers and senior care providers to improve care for older LGBTQ people and people with HIV.
3. We fight for public policies that support health equity for all the communities we serve.

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