Copywriting
Cornerstone Theater Company, Inc.
Cornerstone Theater Company, Inc.
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Copywriting
Project details
What we need
- Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
- Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details
We are a community-engaged theater company that works with communities to tell their stories as a means of empowerment and social change through the arts. We are launching a social enterprise and need help developing clear, effective marketing language. We currently have a draft of marketing copy for website and elevator pitch, but really could use expertise on making it simple, clear and persuasive without any jargon that can work on promotional materials as well.
What we have in place
- We currently have working drafts of marketing copy, which should make it easy for you to get started. We also have marketing copy from previous initiatives, business plans, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to pay our staff to start meeting with community members and organizations for our next project.
We make plays in and with communities to help tell stories that need to be heard from people who may be overlooked or excluded. This process is empowering, raises awareness of social issues and can lead to change within a community and beyond. This project is about marketing our community engagement expertise as a service to organizations or companies with more resources so we can bring in revenue that will support our work with communities that don't have resources.
Project plan
Posted by
Andrew H.
Special Projects Lead
Our mission
Cornerstone Theater Company collaborates with communities. Our work reflects complexity, disrupts assumptions, welcomes difference, and amplifies joy. By combining the artistry of people with many levels of theatrical experience, we act upon the conviction that artistic expression is civic engagement and that access to a creative forum is essential to the wellness and health of every individual and community.
What we do
Our ensemble of theater artists and cultural workers includes writers, directors, performers, designers and organizers with a commitment to advance a more compassionate, equitable and just world. We accomplish our mission and act on our vision primarily through these programs:
Community Collaborations are the core of our work as a theater company. Using an engagement methodology honed over thirty five years, members of the community share their stories, their civic concerns and voice their opinions on issues affecting their communities. Our professional playwrights then weave together a play from these narratives. The final product of this 12- to 24-month process is a professional production with community members -- as actors, stagehands, front of house, and in other capacities -- which reflects the histories and perspectives of the larger community. Our plays are staged in traditional and non-traditional performance spaces, but always in a location significant to our collaborating communities: factories, schools, community centers, service organizations, and adjacent to sacred land. Cornerstone strives to include people who have never been on stage or have never seen theater; our plays celebrate many voices. Audiences and playmaking participants work alongside professional theater artists, and see themselves, their stories, and their aspirations represented on stage.
Cornerstone's Institute offers multidisciplinary professional training in community-based theater using our unique collaborative methodology through two programs: Intensives and the month-long Summer Residency. The Summer Residency returns to Cornerstone's original process of living in and with a collaborating community. Participants receive training and experience on a Cornerstone production from story circles and auditions through performance. Our 2-Day Intensive (2DI), adapted during COVID to a five session online experience, provides working professionals, non-profit organizations, schools, and corporations with a condensed overview of our practices. Designed for up to 30 participants, this workshop relies on the participants' input and creativity over 11-13 hours of activities and conversations.
