This project was completed on Aug 9, 2019
Matched with Zena D
Matched with
Zena D.

Search Engine Optimization Audit

for  808 Cleanups
Honolulu, HI, USA
Posted by
Michael L.

Executive Director

Posted Date
Jul 12, 2019
Virtual volunteer opportunity
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Search Engine Optimization Audit
Impact statement
This project will save us $5,767 , allowing us to direct resources to supporting volunteers with stewardship projects in the field.

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What We Have In Place
  • We currently have a newly redesigned website, which should make it easy for you to get started. We also have google analytics set up for the website, and the ability to provide any other information you need.
How This Will Help

We have pretty good rankings on Google but we want to make it the absolute best!

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Our Mission

808 Cleanups is a 501(c)3 environmental nonprofit organization committed to restoring Hawai`i's natural beauty by empowering volunteers to conduct decentralized cleanups from mauka to makai, responding to littering and vandalism of Hawai`i's natural spaces, saving Hawai`i's indigenous ecosystem through education, and building sustainable solutions with community partners.

What We Do

Stewardship projects from mauka to makai (mountain to ocean). Volunteer cleanups, graffiti removals and invasive plant removals from hiking trails to underwater and everywhere in-between. Working with community partners to help people find volunteer opportunities in their area and that work for their schedule. Supporting volunteers in their efforts through our Adopt a Site program. Supporting and connecting people with our 808 Cleanups App and social media. Providing supplies to active volunteers.

Our project is sponsored by:


Zena provided a wealth of very helpful information!
Michael Loftin
Michael L.

Executive Director

Search Engine Optimization Audit Project

Great experience working with 808 Cleanups!
Zena Dunn
Zena D.


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