Storytelling

for  Westmoreland Land Trust
Greensburg, PA, USA
Posted by
Betsy A.

Executive Director

Posted Date
Jul 11, 2019
Location
Virtual volunteer opportunity
Impact statement
This project will save us $2,397 , allowing us to make use of our budgeted funds to reach a larger audience and more effectively engage with potential donors, volunteers, or other prospective stakeholders.

Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
Additional Details

We would like to develop a set of stories, and will welcome help developing the story and editing video about any one of these topics:

- One about organization's founding and growth over our first 10 years (now in our 11th year)
- One about the Ackermann family who donated land to become a nature preserve
- One about the van de Venne family to donated land to enlarge an ecologically significant local park (Theo van de Venne now serves on our board)
- One featuring some of our volunteers

What We Have In Place
  • We currently have notes and documentation, and some drafted stories, which should make it easy for you to get started. We also have access to the people involved, and the ability to provide any other information you need.
How This Will Help

For some time we have wanted to include stories to increase the appeal of our outreach materials, to strengthen fundraising, volunteer engagement, and reach of potential donors or sellers of land.

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

Our Mission

Mission

To conserve and steward lands and waters of Westmoreland County that harbor ecological, scenic or recreational qualities to offer a healthier and more sustainable future for all.


Values

Conservation of diverse real property in, or in close proximity to, the county; and culturally, historically, ecologically, recreationally, or scenically valuable.
Restoration, protection, and maintenance of conserved property.
Partnership with public or private entities where beneficial to encourage collective effort.
Research and planning in support of conservation efforts.
Promotion and education of conservation opportunities and benefits.
Conformance with the Land Trust Alliance Standards and Practices.

Our project is sponsored by: Forbes Funds

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