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Google Analytics Set Up & Training

Help Virginia Association of Free and Charitable Clini… track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Virginia Association of Free and Charitable Clinics
Richmond, VA, USA
Virginia Association of Free and Charitable Clinics
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Virginia Association of Free and Charitable Clinics
Richmond, VA, USA

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Cause
Health & nutrition
Skills
Data analysis Digital marketing Information technology

Posted January 30th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

Looking to set up a foundation for us to track and understand our data as it relates to traffic, searching, etc. with our website. We have the account set up but looking for someone to help with configuration and optimization, enabling search console, dashboard development, etc.

What we have in place
  • We currently have Google Analytics set up on our webiste, which should make it easy for you to get started. We also have an idea of what we're looking to do, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to reinvest these funds into other efforts to support the healthcare safety net while better helping us meet the needs of our members by understanding how they are using our online tools.

Looking to launch some marketing campaigns in the coming months (event registration for annual conference, call for volunteer healthcare providers for our member clinics, request for subscription, etc.) and want to be set up to best understand our audience and how they are find us and what they once they arrive on our website. Also looking to better understand member utilization.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Virginia Association of Free and Charitable Clinics
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Causes
Health & nutrition Human services Philanthropy & capacity building
Posted by
Rebecca B
Rebecca B.

VP of Marketing, Communication & Development

Our mission

The mission of the Virginia Association of Free and Charitable Clinics is to support and advocate for our member clinics so that Virginia's underserved have access to quality care.

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