Logo Design & Visual Brand Identity

Posted by
Erin D.

Director of Agriculture and Nutrition

Posted Date
Jul 11, 2019
Location
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to Purchase promotional materials branded with our logo and materials we need for gardening workshops.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

The Clarkston Food Initiative is a strategic partnership between Friends of Refugees and other organizations in the city of Clarkston. We build upon existing efforts to connect those who have come to the U.S. as refugees to opportunities to grow and eat nutritious and culturally-appropriate food. We have grown in membership, and our reputation in Clarkston is growing as well. As we seek to develop more partnerships, we are in need of a logo with which to brand ourselves.

What We Have In Place
  • We currently have a tagline, promotional language, and a visioning document, which should make it easy for you to get started. We also have a network of members and a strategic planning process, and the ability to provide any other information you need.
How This Will Help

The Clarkston Food Initiative has been working on projects in the community that have increased the amount of space residents have to grow their own food. We've held multiple community events. We've published educational nutrition resources. The CFI has gained the trust and support of the community. With a logo, we will be able to brand our existing resources, and create signs and banners to show the community who we are. This will help solidify our place in the community, and continue to grow.

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Friends of Refugees' mission is to empower refugees through opportunities for well-being, education, and employment.

What We Do

Friends of Refugees serves 5,000 refugees each year in the Clarkston, Georgia area. Services provided through our programs include:

Refugee Family Literacy: provides English literacy education and life skills instruction for refugee women along with high quality early learning for their children under the age of 5.

Refugee Career Hub: provides employment assistance, training classes, networking support, job placement and computer/internet access to refugees in their search for employment.

Embrace Refugee Birth Support: provides pre- and post-natal education and support to refugee women who are pregnant or new mothers.

Summer Youth Camp: provides a summer camp for elementary and middle school students to experience arts and crafts, sports, academics, and field trips.

Youth Mentoring: provides students tutoring, access to computers and internet for projects, test preparation, group activities, sports, and mentoring.

Community Garden: provides garden plots and community space for refugees to grow food for their families and sell produce for personal income.

Start ME Clarkston: provides a business accelerator program encompassing training, mentoring, and access to funds to help launch new refugee-owned businesses.

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