Logo Design & Visual Brand Identity

Help Oahu Resource Conservation & Development Council elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Oahu Resource Conservation & Development Council
Kunia, HI, USA
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Oahu Resource Conservation & Development Council
Kunia, HI, USA

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Posted July 10th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are seeking a new logo that complements our rebranding process and can form the foundation for materials, website, etc.

What we have in place
  • We currently have annual reports that illustrate our work & org culture, which should make it easy for you to get started. We also have sample logos that can be used as a starting point, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to train farmers and ranchers on sustainable farming techniques

Our name is lackluster, hard to say and even harder to remember. For many years we've talked about changing our name and recently completed a branding exercise to identify a new name: Sustainable Agriculture Hawaii.
A new logo will help us move toward stronger brand identity.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Oahu Resource Conservation & Development Council
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Our mission

Promoting wise stewardship of our island resources, with primary focus on agricultural lands.

What we do

Our programs focus on the fundamental core of sustainable agriculture by providing technical support to farmers and ranchers and their stewardship of natural resources; and promoting the importance of local agriculture to the general public.

Testimonials

Ty was great to work with! He was super helpful as we evaluated different logo options. We have a new logo that captures our organization and provides an amazing foundation for our upcoming website overhaul and new branding materials.
Jean B.
Jean B.

ED, Oahu RC&D

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Ty)
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