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Copywriting

Help Friends of the Urban Forest express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Friends of the Urban Forest
San Francisco, CA, USA
Friends of the Urban Forest
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Friends of the Urban Forest
San Francisco, CA, USA

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Communications Writing

Posted July 9th

Copywriting

Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

We are looking for someone to help us write a compelling 3-6 page Case for Giving. We currently have a draft, but are willing to scrap it an start over!

What we have in place
  • We currently have a draft copy to work from, which should make it easy for you to get started. We also have time to spend helping you familiarize with our organization, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus our energy on prospecting potential donors.

The Case for Giving is a core material that we'll use when soliciting donations from Major Donors, Corporations, and Foundations.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Friends of the Urban Forest
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Environment Community & economic development Youth development
Posted by
Aine K
Aine K.

Foundations and Corporate Relations Manager

Our mission

Since 1981, Friends of the Urban Forest has been fulfilling its mission of promoting a larger, healthier urban forest as part of San Francisco's green infrastructure, through community planting, tree care, education and advocacy. With direct community support and participation, over half of San Francisco's 125,000+ street trees have been planted by our non-profit.

FUF believes that a thriving and sustainable city is built on the principle that when communities come together, we leverage collective strength and become catalysts for lasting impact and change.

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