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Google Ads Set Up

Help Accountability Counsel make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Accountability Counsel
San Francisco, CA, USA
Accountability Counsel
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Accountability Counsel
San Francisco, CA, USA

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Cause
Justice & legal services
Skills
Digital marketing Search engine marketing

Posted July 5th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have Google Analytics set up, which should make it easy for you to get started. We also have a Google Ad Grant award, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to (our attorneys to) travel to Northeast Haiti to provide direct support to our community partners as they work to ensure that the remedy they achieved through a historic negotiation is delivered.

As we launch Accountability Counsel's second decade of work, we are seeking to scale our impact by dramatically increasing the size of our team working alongside communities around the world to defend their rights and environment. To achieve and sustain this growth, we need to continue building our base of individual supporters. Google Ad Words will help us reach new audiences and raise awareness of the issues we address, and hopefully get those people involved as supporters of our mission.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Accountability Counsel
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Causes
Justice & legal services Environment International affairs
Posted by
Sydney S
Sydney S.

Head of Engagement

Our mission

Accountability Counsel amplifies the voices of communities around the world to defend their human rights and environment. As advocates for people harmed by internationally financed projects, we employ community driven and policy level strategies to access justice.

Testimonials

Read the Impact Story
Angelica was a joy to work with!
Sydney S.
Sydney S.

Head of Engagement

Google Ads Set Up Project

(No testimonial has been submitted by Angelica)
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