Google Analytics Set Up & Training

for  Global Health Council
Washington, DC, USA
www.globalhealth.org
Posted by
Elizabeth K.

Senior Manager, External Affairs & Operations

Posted Date
Jul 3, 2019
Location
Virtual volunteer opportunity
Google Analytics Set Up & Training
Impact statement
This project will save us $6,772 , allowing us to further amplify the voice of the global health community!

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What We Have In Place
  • We currently have a Google Analytics account, which should make it easy for you to get started. We also have tracking codes, and the ability to provide any other information you need.
How This Will Help

It is important to understand how our website is being utilized so that we can continually improve our online content.

Project Plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Our Mission

To improve health globally
through increased investment,
robust policies and the power of
the collective voice.

What We Do

As the shared voice of the global health community, Global Health Council (GHC) facilitates critical discussion around global health priorities and advocates for improved investments and policies to advance the global health agenda. GHC actively supports its members to work toward equitable, inclusive and sustainable solutions to global health challenges. GHC members include leading global health NGOs, private sector corporations, universities and individual global health experts and students.

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