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Marketing Strategy Sessions

Help Rainbow Health Minnesota brainstorm and plan ways to reach their target audience most effectively.
Rainbow Health Minnesota
Minneapolis, MN, USA
Rainbow Health Minnesota
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Rainbow Health Minnesota
Minneapolis, MN, USA

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Cause
LGBTQ+
Skills
Marketing

Posted July 1st

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Marketing Strategy Sessions

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
Additional details

We are exploring the need for a new name and a new brand identity after a failed prior attempt.

What we have in place
  • We currently have expert staff, which should make it easy for you to get started. We also have past experience, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to invest in paid communications to promote our new brand.

Without a clear brand and identity, there is much confusion about us in the marketplace.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Rainbow Health Minnesota
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Causes
LGBTQ+ Diversity & inclusion Human services
Posted by
Jeremy H
Jeremy H.

CEO

Our mission

Address the health needs of Minnesota's LGBTQ+ and HIV affected communities.

What we do

1. We empower LGBTQ+ and HIV affected communities to maintain and improve their health with a person-centered approach to comprehensive services.
2. We train and consult with health care providers and senior care providers to improve care for older LGBTQ+ people and people with HIV.

Testimonials

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(No testimonial has been submitted by Jeremy)
(No testimonial has been submitted by Michele)
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