Each November we drop a Annual Appeal/letter requesting support from local donors. Rather than speaking to them only once a year to request money, I'd like to conduct a donor engagement campaign, beginning with a direct mailing/letter in (July) to tell donors how we've used their money and what a difference their donation has made in the lives of the vulnerable children we serve. I have a few impact stories and I'd like to include to illustrate how their recent giving has made a difference.
It is important that our donors feel good about their giving to encourage ongoing and long-term support. We would like to boost donor retention to ensure that we are growing our donor base and minimize churning or allowing donors to lapse. Because of the sensitive nature of the work we do, it is challenging to secure new donors, therefore, it is critically important that we responsibly cultivate the new donors we are able to secure through ongoing communication and outreach.
PEI Kids' is dedicated to promoting and maintaining a safe environment for all children. PEI Kids works with the child, family and caregiver to provide prevention, intervention and advocacy programs relating to personal safety, sexual abuse and the overall well-being of the child.