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Matched with Lissy T
Matched with
Lissy T.

Website Audit

Posted by
Daniele B.

Communications and Events Manager

Posted Date
Jun 26, 2019
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $6,772 , allowing us to provide more books for kids! A brand new book from our wishlist of diverse and inclusive books costs around $4. So with the savings, we can purchase almost 1700 of those high-interest books!

Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
Additional Details

Our messaging has changed and the audiences we're trying to reach have changed over the past five years since we launched this particular website, and we are realizing our website hasn't kept up. But our staff is so "in the weeds" that we're having a hard time teasing out exactly what our website does well/doesn't do well and what needs to be changed and updated. I'm eager for a fresh pair of eyes to help us figure that out!

What We Have In Place
  • I am relatively new to Google Analytics but do have a basic understanding of how to run reports. We also have a general sense of who our audiences are/who they should be, but I hope this audit will help us drill down into some more specifics.
How This Will Help

We need our website to catch up with our priorities and messaging. This will be so helpful, especially in our new-ish efforts to communicate better with policymakers and parents in particular.

Project Plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Review and Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Our Mission

Book Harvest provides an abundance of books and ongoing literacy support to families and their children from birth and serves as a model for communities committed to ensuring that children are lifelong readers and learners.

Our vision is of a world in which reading, learning, and access to information are considered rights, not privileges, so that all children thrive.

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