Search Engine Optimization Audit

Posted by
Bokhyae K.

Executive Director

Posted Date
Jun 25, 2019
Location
Virtual volunteer opportunity
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1 application submitted

Search Engine Optimization Audit
Impact statement
This project will save us $5,767 , allowing us to possibly hopefully expand services and staff.

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What We Have In Place
  • We currently have an active website, but not a Google Analytics account, yet., which should make it easy for you to get started. We also have an administrative assistant who is willing to work at home,, and the ability to provide any other information you need.
How This Will Help

Won Community Service Center has the potential and since 1997 has provided human services, social services, and counseling, but presently has a very limited donor and client base. There are only two full-time employees - and one is actually part-time who spends untold volunteer hours. Looking to expand.

Project may require a short interview with the organization.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Our Mission

Won Community Service Center's mission is nurturing and empowering low-income individuals and families in education, counseling, social services, and in partnership with community and schools - since 1997.

What We Do

The Won Community Service Center is always working on balancing resources, including not exclusively, time and human capital, to efficiently serve our community. Funding for WCSC supports programs, staff training and employment, class material, transportation, communication, grounds, availability and deliverance. With funding, we will continue to be here for others. WCSC is committed to improving people's lives, health, well-being, and liberties.
The Won Community Service Center was founded by immigrants with a strong and enduring courage in establishing, not only for themselves but for others also, the righteousness inherent in the lifelong values of physical security, personal responsibility, education, intergenerational morality and principles, relational organization within society, and the fulfillment of the expression of humanity. Thus, the community and our clientele are the heart of our mission and daily work. Our success is assessed via activities reports, Board meetings, year-long client surveys, professional consultation, networking, and results from partner relationships with organizations such as Benevity, AmazonSmile, and GooglersGive Program. On our front door is signified our intent to help anyone with educational services, legal services, and counseling services. Anyone in need of medical counseling as well is helped. We look forward to perpetuating the global mission of effecting global peace. With the help of partners such as Connelly Foundation, WCSC's support of children, individuals and families strengthens Montgomery County and Philadelphia communities through providing assistance and opportunities for a vulnerable population seeking independence and a higher quality of life.

Our project is sponsored by: Philadelphia Foundation

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