-
This project is in progress
-
Matched with Allison H.
-
See the Impact story
Facebook Ads Set Up
Ferst Readers, Inc.
Facebook Ads Set Up
Project details
What we need
- Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
- Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
- Facebook pixel creation, if appropriate
Additional details
We would like to create a campaign around our ReadFerst! subscription program -providing high quality children's books mailed to the home monthly to families at a low cost. This is provided in conjunction with our free literacy program we have available in participating communities.
What we have in place
- We currently have the message, photos, videos, other promotional material, which should make it easy for you to get started. We also have a specific target audience and some previous experience, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to devote more of our resources toward developing our community programs and serving more children and their families with books/resources.
This project will help us make our valuable literacy program (targeting children birth to 5) more broadly available - throughout the US. It will help us get more developmentally-appropriate books and resources into children's homes, which in turn, will help more children be prepared for academic success when they start school. We hope this campaign will also make more people aware that a program like ours exists and can be an early literacy solution for their entire community.
Project plan
Our mission
Strengthening communities by providing quality books and literacy resources for children and their families to use at home during the earliest stages of development.
What we do
Founded in 1999, Ferst Readers addresses the critical issue of children from low-income communities entering kindergarten without basic early literacy skills and school readiness. Our recipe for encouraging early literacy development is to ensure that children have age-appropriate books in their home and that parents have access to useful resources they need to be effective as their child's "first teacher."
Children, birth to five, registered in the Ferst Readers program receive a quality, age-appropriate book every month mailed to them at home. Each book is accompanied by a newsletter with a reading guide for the parent and a story-related activity for the child. It also contains essential information underscoring the importance of developing early literacy skills in the home and encourages parents to read frequently with their children.
