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This project was completed on Oct 8, 2019
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Matched with Robert J.
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See the Impact story
Instagram Set Up & Strategy
American Cancer Society Office of Chief Cancer Control
American Cancer Society Office of Chief Cancer Control
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15
Instagram Set Up & Strategy
Project details
What we need
- Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
- Training on how to find and post content on Instagram
Additional details
I'm specifically looking for someone who has knowledge around how advocacy organizations are effectively using Instagram to recruit and engage volunteers and drive advocacy-related action. I'm also interested to hear about effective metrics for an organization like ours. Rather than a strategy, I'm seeking someone who can audit our Instagram account and provide recommendations based on our goals.
What we have in place
- We currently have a designer to assist with image design, which should make it easy for you to get started. We also have a person on my team tasked with executing our program, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to more effectively leverage Instagram to grow the organization and engage our volunteers.
We are an organization that needs to diversity its volunteer base in order to continue our strength as the nation's leading cancer advocacy organization. Instagram could be an important tool in helping us become more relevant to younger and more ethnically diverse audiences.
Project plan
Posted by
Brian R.
senior director, digital strategy
Our mission
The work of the Cancer Control department focuses on applying known interventions such as reducing tobacco use and increasing screening rates to save lives, as well as improving the quality of life for cancer patients and their families. The organizing principle of the Cancer Control program is directed at achieving health equity by creating healthier communities, helping to shape a more effective health care delivery system, and empowering people to live a cancer-free life, or their best life with cancer.
What we do
The American Cancer Society was created more than 100 years ago for one purpose – to liberate the world from the threat of cancer. We are advocates, researchers, volunteers, caregivers, survivors, patients, and donors. Together, we are a united force against all cancers. We are an organization of 2.5 million strong. From prevention to diagnosis, from treatment to recovery, we’re here every step of the way. Our vision is a world free from the pain and suffering of cancer. Our purpose is to achieve it.
Testimonials
I really appreciated the expertise, service and professionalism that Robert brought to this project. His insights were extremely helpful and he was open to executing the project based on my specific needs.
(No testimonial has been submitted by Robert)
