Market Analysis

Posted by
Jessie L.

Program Associate

Posted Date
Jun 24, 2019
Location
Virtual volunteer opportunity
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3 applications submitted

Impact statement
This project will save us $10,948 , allowing us to record more stories and uplift immigrant voices all around the country.

Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses related to its program goals
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

We are hoping to launch a podcast in the fall, and we need a professionals' help with market research before we jump in with editing! We have 400 recorded stories we want to turn into a podcast, but who is going to be listening, subscribing, and who are we marketing towards!

What We Have In Place
  • We currently have an email list of over 5,000 people, which should make it easy for you to get started. We also have a strong social media following and analytics, and the ability to provide any other information you need.
How This Will Help

With the upcoming election, we have a unique opportunity to bring to light the REAL, AUTHENTIC, and UNBIASED stories of a population of people whose stories are being used as fear mongering and political fodder. We want to be the go-to space for people who want to educate themselves on immigration from first person perspectives. A podcast could launch these stories into a space they haven't been before.

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size and Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Our Mission

Green Card Voices is a non-profit organization that records and shares first person narratives of America's immigrants. We work to facilitate a better understanding between immigrant and non-immigrant communities through the art of storytelling.
Our dynamic, multimedia materials are designed to empower a variety of educational institutions, community groups and individuals alike to acquire first-person perspectives about immigrants' lives, increasing the appreciation of the immigrant experience in America.

What We Do

We're traveling the country and listening to those with the courage to share their journey, documenting each story in an authentic and unbiased way. America has 43 million immigrants, and Green Card Voices works to share their diverse stories and experiences, to show the incredible breadth of the immigrant population. Once recorded, these stories are shared via our website and social media platforms, as well as in books and traveling exhibits.

Immigrants have played a vital role at each turn in our nation's history, and they continue to do so today. By sharing these stories, we can instill a sense of pride in our nation's immigrant population and thank them for all of their contributions.

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