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Search Engine Marketing Plan
Help Dana Tai Soon Burgess Dance Company create a plan to optimize how their website appears in search results, or with an advertising campaign.
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We currently have a website, which should make it easy for you to get started. We also have google analytics, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to pay a dancer's salary
We would like to drive more traffic to the site without having to pay for ad campaigns. We are interested in meta tags especially.
Project plan
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Our mission
Our mission is to perform original modern dance choreographies that focus on our shared human experiences in the context of historical events and personal stories, illuminating and engaging the community through performance, museum collaborations, touring, and educational programming.
What we do
We are the first ever resident dance company of the Smithsonian. We are based at the National Portrait Gallery where we perform free dance concerts that illuminate the diversity of America.