Google Ads Set Up
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
We had adwords set up by a consultant, but it needs to be updated and maintained and we do not have the expertise to do this. We are particularly interested in someone who will work with our staff to make the changes needed so that we understand them going forward.
What we have in place
- We currently have a google adwords grant and our adwords are up and running, which should make it easy for you to get started. We also have a staff member responsible for future maintenance, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to continue to run a small amount of paid advertising that we have budgeted from grants
We are an online news site that relies on traffic from google and other channels to drive readers to our site and see our product. This supports our core mission of telling the stories of Pittsburgh.
Project plan
Our mission
PublicSource is a nonpartisan, nonprofit, digital-first media organization dedicated to serving Pittsburgh and the region. We provide public-service reporting and analysis, convene communities of shared interests and connect civically engaged citizens with local decision makers.
We listen. We investigate. We tell in-depth stories for a better Pittsburgh.
What we do
We provide public-service reporting and analysis, and also provide a vehicle for Pittsburghers to tell their own stories through first-person essays -- all at www.publicsource.org.
We also host events in the Pittsburgh area. These events include speakers who present on a topic that supports or aligns with our reporting, and also Citizen's Toolkit classes to teach citizens about topics like researching government data or detecting fake news.
Testimonials
Rike is a true professional and really knows her space. She helped us set up ads that are still working really well for us, and helped our team develop the skills to maintain them and create more.
(No testimonial has been submitted by Rike)