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Matched with Allison H
Matched with
Allison H.

Google AdWords Set Up

for  Mary S. Roberts Pet Adoption Center
Riverside, CA, USA
Posted by
Molly S.

Community Relations Manager

Posted Date
Jun 20, 2019
Location
Virtual volunteer opportunity
Cause
Animals
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Impact statement
This project will save us $3,486 , allowing us to provide seconds for homeless pets in our community.

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
What We Have In Place
  • We currently have Google Ad Words, which should make it easy for you to get started. We also have all of the resources, and the ability to provide any other information you need.
How This Will Help

This project is important because I truly need assistance with Google Ad words and I know that this would be very beneficial for our organization.

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

The Mary S. Roberts Pet Adoption Center strives to eliminate the suffering of homeless cats and dogs by providing humane care for pets in transition, facilitating adoptions to good homes, supporting pet overpopulation education, and supporting sterilization of companion animals.

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