Membership Strategy

for  SambaFunk!
San Rafael, CA, USA
Posted by
Theo A.

Executive Director

Posted Date
Jun 19, 2019
Virtual volunteer opportunity
Impact statement
This project will save us $8,908 , allowing us to pay artist's fees to develop new work and perform in underserved communities

Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

We have an existing membership strategy we've developed, but are looking to review it and tweak it before we go live.

What We Have In Place
  • We currently have a membership guide and tiers, which should make it easy for you to get started. We also have an active community of people to interview/speak with, and the ability to provide any other information you need.
How This Will Help

We've been looking to become a membership organization for awhile. It would greatly improve our ability to sustain ourselves and bring our performances to underserved communities.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Our Mission

SambaFunk is a collective of dancers, musicians, artists and community members, bringing to life the essence of Carnaval in our work. Through African Diaspora infused artistic techniques, we provide opportunities for dancers to grow, become in touch with themselves and learn the core elements of Brazilian dance.

Our mission is to preserve, connect and present African Diaspora culture: music, art, dance and drumming, to underserved communities of color in ways that address the severe health issues that run rapid within our communities.

Our project is sponsored by: The San Francisco Foundation

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