Website Audit

Help Birch Community Services, Inc. assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Birch Community Services, Inc.
Portland, OR, USA
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Birch Community Services, Inc.
Portland, OR, USA

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Posted June 19th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

We are looking to overhaul our existing website and would like this audit to help map out the necessary changes. It would be ideal to have the same individual/team perform the audit and eventual redesign, to maintain continuity. I would deeply appreciate a report of the audit as a final deliverable.

We hope to receive feedback on how to best accommodate our target audiences: current program participants, volunteers, and potential sponsors and donors.

What we have in place
  • I can provide some information on our current website content manager, WordPress. I will be the sole manager of this project can access some information about website hosting from the volunteer who has managed it. I know that we have Google Analytics, although I am unsure as to how we are implementing that.
How this will help
This project will save us $4,762 , allowing us to re purpose the money toward ongoing program and operational costs.

We would like to pursue more corporate sponsorship and therefore would appreciate a better platform in which to engage with them as well as participants who use the website to pay services fees and look up classes and volunteer opportunities.

Our team is very small, fewer than 12 people, and so a more streamlined website with easier updating would help those who are already multitasking on a variety of projects

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Birch Community Services, Inc.
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Posted by
Valerie R.

Community Development Manager

Our mission

Providing a community where people can be responsible and accountable for their own basic needs and equipping them with tools to overcome financial difficulty.

What we do

We partner with families weighed down by the destructive force of debt.

Testimonials

Armand was extremely knowledgeable, professional and responsive. On my end, I approached this project not quite knowing what to expect, or what specifically to ask for. Now I feel as though I have a much better comprehension of how a website audit can be conducted, and what objectives to bring to the table. Armand provided me with useful insight on resources and strategies to optimize our website's use.
Valerie R.
Valerie R.

Community Development Manager

Website Audit Project

(No testimonial has been submitted by Armand)
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