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Logo Design & Visual Brand Identity

Help All Survivors Project elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
All Survivors Project
Vaduz, Liechtenstein
All Survivors Project
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All Survivors Project
Vaduz, Liechtenstein

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Cause
Violence prevention
Skills
Graphic design

Posted June 25th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

* Guidance on creating a specific brand across all of the organisation's platforms (social media pages and website).
* The specific colour codes would have to match the organisation's current colour combinations - yellow/orange and blue.
* Sample design of communications materials needed include: letterheads, icons and templates.

What we have in place
  • We already have logos and a colour combination that you can work with, along with some examples of documents we have released in the past. Additionally, we have a selection of icon samples (representing the main topics ASP works on) to give an idea of what we are looking for.
How this will help
This project will save us $4,817 , allowing us to devote more resources to research and advocacy to improve responses for survivors of conflict-related sexual violence.

This project is important in terms of making ASP stand out on social media by having a specific image - indeed, this is an essential part of our strategy to raise the profile of the organisation online, so that the issues we tackle can gain more visibility.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

All Survivors Project
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Causes
Violence prevention International affairs
Posted by
Patricia O
Patricia O.

Project Coordinator and Researcher

Our mission

All Survivors Project (ASP) conducts research and advocacy and facilitates inter-disciplinary dialogue and learning to improve the global response for every victim/survivor of sexual violence in situations of armed conflict and forced displacement. ASP is an independent, neutral and impartial international organisation working with male survivors of sexual violence, governmental and non-governmental stakeholders to strengthen national and international efforts to prevent and respond to conflict-related sexual violence and to ensure that the rights of victims are fulfilled, and the dignity of all survivors is respected and protected.

Testimonials

Read the Impact Story
Nora is very committed, reliable and talented. We enjoyed working with her and are grateful for all her support and help.
Patricia O.
Patricia O.

Project Coordinator and Researcher

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Nora)
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