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Matched with Allison H
Matched with
Allison H.

Google AdWords Set Up

Help Minnesota Computers for Schools make the most of a Google Ad Grant by setting up Google AdWords to drive traffic to their website.
Minnesota Computers for Schools
Minneapolis, MN, USA
Cause
Education

Posted June 19th

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Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
Additional Details

We have a Google Ad grant and had paid a company to get it set up and running last fall. Since our contract ended we haven't had the time or necessary training to maintain it ourselves so I'm hoping someone can help us refresh it and show us how to use AdWords.

What We Have In Place
  • We currently have a Google AdWords grant, which should make it easy for you to get started. We also have the inital ads set up, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to provide free IT workforce training to eight people who face barriers to employment.

MCFS has undergone major transition over the past 12 months and we want people to know about the new services we now offer to the community. We recently moved to a new location that allows us to better serve the community, makes it easier for people to engage with us and has allowed us to build out a volunteer program, which we would like to promote.

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Posted by
Katie M.

Communications Manager

Our Mission

Minnesota Computers for Schools works collaboratively with schools and educationally focused community organizations to provide technology solutions and skills training to individuals in need.

What We Do

Minnesota Computers for Schools is a non-profit organization providing technology access and skills training to underserved individuals and helping them gain the skills and confidence they need to succeed in school and begin a successful career in technology.

To do this, we recycle and repair donated computers and repurpose them to provide technology access and skills training to people who need it most.

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