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Google Ads Set Up

Help Minnesota Tech for Success make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Minnesota Tech for Success
Minneapolis, MN, USA
Minnesota Tech for Success
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Minnesota Tech for Success
Minneapolis, MN, USA

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Cause
Science & technology
Skills
Digital marketing Search engine marketing

Posted June 19th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have a Google Ad grant and had paid a company to get it set up and running last fall. Since our contract ended we haven't had the time or necessary training to maintain it ourselves so I'm hoping someone can help us refresh it and show us how to use AdWords.

What we have in place
  • We currently have a Google AdWords grant, which should make it easy for you to get started. We also have the inital ads set up, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to provide free IT workforce training to eight people who face barriers to employment.

MCFS has undergone major transition over the past 12 months and we want people to know about the new services we now offer to the community. We recently moved to a new location that allows us to better serve the community, makes it easier for people to engage with us and has allowed us to build out a volunteer program, which we would like to promote.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Minnesota Tech for Success
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Causes
Science & technology Human services Youth development
Posted by
Katie M
Katie M.

Director of Marketing

Our mission

Minnesota Tech for Success creates digital equity for students by partnering with schools and educational organizations to provide technology access, engaging STEM programming, and IT workforce development in underserved communities.

What we do

Minnesota Tech for Success is a non-profit organization providing technology access and skills training to underserved individuals and helping them gain the skills and confidence they need to succeed in school and begin a successful career in technology.

To do this, we recycle and repair donated computers and repurpose them to provide technology access and skills training to people who need it most.

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