This project is in progress
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Matched with Weixiao W
Matched with
Weixiao W.

Market Analysis

Posted by
Amalia M.

Program Director

Posted Date
Jun 17, 2019
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $10,948 , allowing us to subsidize costs for youth and community organizations with limited funds to witness our speakers, programs, and gain access to our resources and network

Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses related to its program goals
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What We Have In Place
  • We currently have clear understanding of our community and beneficiaries, which should make it easy for you to get started. We also have a vision for the organization, and the ability to provide any other information you need.
How This Will Help

We are a very unique non-profit, with unique audiences. We are interested in knowing more about industry trends, what void we are truly filling, and to find some opportunities to market ourselves better.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size and Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Our Mission

SpeakOut - The Institute for Democratic Education and Culture is a non-profit organization dedicated to the advancement of education, racial and social justice, cultural literacy, leadership development and activism.

Our network of speakers, artists, and strategic partners provide experiential learning opportunities through lectures, workshops, film screenings, performances and curriculum development.

SpeakOut works with colleges, universities, schools, organizations, government agencies and the private sector, promoting critical analysis, creativity and innovative strategies for 21st century problem solving.

What We Do

We are the nation's only non-profit speakers agency, providing educational and cultural speakers, resources, and programs nationally.

Our project is sponsored by: The San Francisco Foundation

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