Market Analysis

Help SpeakOut - The Institute for Democratic Education… gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
SpeakOut - The Institute for Democratic Education and Culture
Oakland, CA, USA
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SpeakOut - The Institute for Democratic Education and Culture
Oakland, CA, USA

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Posted June 17th

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Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We currently have clear understanding of our community and beneficiaries, which should make it easy for you to get started. We also have a vision for the organization, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to subsidize costs for youth and community organizations with limited funds to witness our speakers, programs, and gain access to our resources and network

We are a very unique non-profit, with unique audiences. We are interested in knowing more about industry trends, what void we are truly filling, and to find some opportunities to market ourselves better.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

SpeakOut - The Institute for Democratic Education and Culture
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Our mission

SpeakOut - The Institute for Democratic Education and Culture is a non-profit organization dedicated to the advancement of education, racial and social justice, cultural literacy, leadership development and activism.

Our network of speakers, artists, and strategic partners provide experiential learning opportunities through lectures, workshops, film screenings, performances and curriculum development.

SpeakOut works with colleges, universities, schools, organizations, government agencies and the private sector, promoting critical analysis, creativity and innovative strategies for 21st century problem solving.

What we do

We are the nation's only non-profit speakers agency, providing educational and cultural speakers, resources, and programs nationally.

Testimonials

So thorough and attentive to details which has allowed us deeper insight into our industry. A great heart, and great mind, we are so grateful for your work.
Amalia M.
Amalia M.

Managing Director

Market Analysis Project

People in SpeakOut is very friendly and helpful. The program director Amalia is very supportive during the project and provided all the information I needed to complete the market analysis report. I really enjoy working with Amalia and hope we could work together on other projects in the future.
Weixiao W.
Weixiao W.

Volunteer

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