Our organization has already "set up" Google Analytics, however it was done by a former employee and it hasn't been managed. Current employees don't have training in Google Analytics.
For some time now our approach to digital marketing has relied too heavily on subjective input, supplemented by flawed analytics due to a lack of oversight. By applying best practices to our approach, and having a fully trained employee on staff, we can learn a great deal more about who our customers are, how well we are serving them, and how we can improve. Ultimately this will help us better serve our community.
Founded in 1962, the MSP Film Society is Minnesota's foremost film exhibition organization, and a 501(c)(3) non-profit. We bring the best of international and independent cinema to Minnesota audiences through the Minneapolis St. Paul International Film Festival, numerous niche film festivals and series, and daily programming 365-days a year.
We promote the art of film as a medium that fosters cross-cultural understanding, education, entertainment, and exploration. We offer audiences unique opportunities to experience the wealth of international cinema, to engage with and learn from visiting international filmmakers, and to come together and share these experiences as a community.