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Google Analytics Set Up & Training

Help MSP Film Society track activity on their website to get a clear sense of how visitors access and learn about their products and services.
MSP Film Society
Minneapolis, MN, USA
MSP Film Society
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MSP Film Society
Minneapolis, MN, USA

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Arts & culture
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Data analysis Digital marketing Information technology

Posted September 6th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

Our organization has already "set up" Google Analytics, however it was done by a former employee and it hasn't been managed. Current employees don't have training in Google Analytics.

What we have in place
  • We currently have all of the above resources to get started. The staff member in question has basic web development skills. A third party contractor has deeper understanding of how to website is constructed
How this will help
This project will save us $6,772 , allowing us to hire a seasonal contractor to support our year-round staff and the execution of our annual Minneapolis St. Paul International Film Festival.

For some time now our approach to digital marketing has relied too heavily on subjective input, supplemented by flawed analytics due to a lack of oversight. By applying best practices to our approach, and having a fully trained employee on staff, we can learn a great deal more about who our customers are, how well we are serving them, and how we can improve. Ultimately this will help us better serve our community.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

MSP Film Society
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Causes
Arts & culture Diversity & inclusion Education
Posted by
Andrew L
Andrew L.

Multimedia Manager

Our mission

Founded in 1962, the MSP Film Society is Minnesota's foremost film exhibition organization, and a 501(c)(3) non-profit. We bring the best of international and independent cinema to Minnesota audiences through the Minneapolis St. Paul International Film Festival, numerous niche film festivals and series, and daily programming 365-days a year.

What we do

We promote the art of film as a medium that fosters cross-cultural understanding, education, entertainment, and exploration. We offer audiences unique opportunities to experience the wealth of international cinema, to engage with and learn from visiting international filmmakers, and to come together and share these experiences as a community.

Testimonials

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