As we prepare to launch a new mobile app for teens, we need to develop new marketing pieces, both specific to the new app and our organization overall. Tight marketing materials will be key to our ability to effectively communicate with schools, parents, and youth regarding our web and mobile app offerings.
As a provider of online tools for youth and families, gaining traction is a challenge in a static-filled online space. Having strong marketing collateral that we can share with youth and those who work with you (parents, schools, after school programs, etc.) is important to breaking through that static to drive user engagement. Without the funding for an internal marketing department, outside volunteer assistance is critical to our ability to produce compelling marketing pieces.
Project Giving Kids is a 501 (c)(3) public charity that uses technology to Connect Kids to Causes. The goal: to cultivate empathy in young children by connecting them to age-appropriate service opportunities at a critical time in their development and to strengthen the overall capacity of the nonprofit sector by uniting existing nonprofits with new volunteers and donors. Project Giving Kids (PGK) does this through an easy-to-navigate online platform designed for kids. Ultimately, PGK aims to become the go-to resource for kids (and those who love kids) looking to give back. By taking the time to partner with quality nonprofits providing fun opportunities to make a difference, Project Giving Kids take the guesswork out of the equation and provides great ideas that allow kids to begin the giving journey, anytime and anywhere.