This project was completed on Jul 31, 2019
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Matched with Matthew B
Matched with
Matthew B.

Print Materials Design

Help Project Giving Kids create customized visual design elements that complement written copy for printed communications and marketing materials.
Project Giving Kids
Newton Highlands, MA, USA

Posted June 17th

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Project Details

What We Need
  • Designs for a pre-determined number of marketing or communications materials (examples: one-pager/fact sheets, case studies, fundraising collateral, event invitations, annual reports, and pamphlets)
  • Templates with accurate, print-ready specifications
  • Note: This project does not include printing
Additional Details

As we prepare to launch a new mobile app for teens, we need to develop new marketing pieces, both specific to the new app and our organization overall. Tight marketing materials will be key to our ability to effectively communicate with schools, parents, and youth regarding our web and mobile app offerings.

What We Have In Place
  • We currently have new app designs and current marketing materials, which should make it easy for you to get started. We also have team members able to provide strategic input/feedback, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to market our free offerings, including our new mobile app, directly to users to maximize the number of youth engaging in their communities through service.

As a provider of online tools for youth and families, gaining traction is a challenge in a static-filled online space. Having strong marketing collateral that we can share with youth and those who work with you (parents, schools, after school programs, etc.) is important to breaking through that static to drive user engagement. Without the funding for an internal marketing department, outside volunteer assistance is critical to our ability to produce compelling marketing pieces.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides the Professional with a budget for print materials, finalized copy, high-resolution logo and any visual branding guidelines to be utilized
  • Volunteer Manager also provides images for desired deliverables (if applicable), examples of existing marketing materials and links to online presence (website and social media)
  • Volunteer Manager shares brand messaging guidelines (if applicable)
1
Milestone 1: Preliminary Concepts
  • Professional and Volunteer Manager discuss how print materials will be utilized, target audience, and style preferences
  • Professional develops preliminary sketches, and garners feedback from Volunteer Manager
2
Milestone 2: Graphic Creation
  • Professional drafts print materials, and incorporates any feedback into final product
3
Milestone 3: Final Draft
  • Professional delivers final versions in desired electronic format
  • Professional provides guidance on printing specifications (colors, size, etc.)
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About The Org

Our Mission

Project Giving Kids is a 501 (c)(3) public charity that uses technology to Connect Kids to Causes. The goal: to cultivate empathy in young children by connecting them to age-appropriate service opportunities at a critical time in their development and to strengthen the overall capacity of the nonprofit sector by uniting existing nonprofits with new volunteers and donors. Project Giving Kids (PGK) does this through an easy-to-navigate online platform designed for kids. Ultimately, PGK aims to become the go-to resource for kids (and those who love kids) looking to give back. By taking the time to partner with quality nonprofits providing fun opportunities to make a difference, Project Giving Kids take the guesswork out of the equation and provides great ideas that allow kids to begin the giving journey, anytime and anywhere.

Testimonials

(No testimonial has been submitted by Molly)
PGK is a compassionate organization at the forefront of improving charitable experiences for today's youth. They are pleasure to work with!
Matthew Brewster
Matthew B.

Volunteer

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