Google Analytics Set Up & Training
Help Outdoor Alliance track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Google Analytics Set Up & Training
Project details
What we need
- Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
- Training on how to track performance, set up reports and analyze the data collected online
- Set of guidelines for data collection, interpretation and analysis
Additional details
We have Google analytics installed on our site, but need help fully installing analytics with goal tracking along with our CRM (EveryAction) so we can track emails and donations that are coming through. Experience installing analytics goals is important, and experience working with NPGVan's products, especially EveryAction, would be helpful.
What we have in place
- We currently have an analytics account installed, which should make it easy for you to get started. We also have a dedicated staff person excited about this project, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to dedicate more time (and funding) to protecting public lands for all of us!
We bring together people who love the outdoors to protect public lands. It's crucial for us to be able to understand how people find our work and what makes them most likely to take action - writing their lawmakers, making a donation, or signing up to understand conservation advocacy better.
Project plan
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Testimonials
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