Google Analytics Set Up & Training

Help Outdoor Alliance track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Outdoor Alliance
Washington, DC, USA
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Outdoor Alliance
Washington, DC, USA


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Posted June 14th

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Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional Details

We have Google analytics installed on our site, but need help fully installing analytics with goal tracking along with our CRM (EveryAction) so we can track emails and donations that are coming through. Experience installing analytics goals is important, and experience working with NPGVan's products, especially EveryAction, would be helpful.

What We Have In Place
  • We currently have an analytics account installed, which should make it easy for you to get started. We also have a dedicated staff person excited about this project, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to dedicate more time (and funding) to protecting public lands for all of us!

We bring together people who love the outdoors to protect public lands. It's crucial for us to be able to understand how people find our work and what makes them most likely to take action - writing their lawmakers, making a donation, or signing up to understand conservation advocacy better.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Outdoor Alliance
Posted by
Tania L.

Communications Director

Our Mission

Outdoor Alliance unites the voices of outdoor enthusiasts to protect the human-powered outdoor recreation experience and conserve America's public lands.