Social Media Content Calendar

Posted by
Jen G.

VISTA Marketing and Communications Coordinator

Posted Date
Jun 14, 2019
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $4,212 , allowing us to provide more mentoring matches in our communities.

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Our current Marketing/Communications coordinator is transitioning out as her contract ends in August. We are looking to establish a new system for content creation and maintenance and are hoping to have a content calendar created for the month of August or September!

What We Have In Place
  • We currently have dedicated staff member and post templates, which should make it easy for you to get started. We also have social media accounts with logins, and the ability to provide any other information you need.
How This Will Help

We know that 1.) stakeholders either want to see that you're active or don't have social media at all and 2.) having an active online presence helps to show who we are to the world - including students, parents, and organizations who may be considering whether to enroll in our programs. We want a strong social media presence so that our sponsors/donors feel seen when we thank them, and to show to anyone interested that enrolling is more than worth it!

Project may require a short interview with the organization.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Our Mission

To help kids succeed in life through mentoring, intense physical fitness, and sports.

What We Do

Through intense physical fitness and mentoring we teach our students how to set goals in fitness as well as in their personal lives (academic, personal and professional goals, etc).

Our project is sponsored by: Philadelphia Foundation

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