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This project was completed on Jul 16, 2019
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Matched with Kelley T.
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See the Impact story
Brand Messaging call
PeerForward
Brand Messaging Call
Call details
What we'd like to talk about
College Summit recently changed name to PeerForward. Now we are expanding into colleges and testing a "franchise-style" model and need help working through branding challenges.
Additional context
PeerForward is piloting new program models - a franchise style model for school districts and a model for college campuses - and need help carrying out our new brand architecture. What level of customization do we allow? How do terms like alumni play out? Etc.
"Phone calls" are 1 hour, one-time calls with an organization. Learn the difference between volunteering on a Phone call and a Project here.
Posted by
REAGAN W.
Managing Director, Marketing and Communications
Our mission
PeerForward, formerly College Summit, transforms the lives of low-income youth by connecting them to college and career.
What we do
PeerForward was Created to Increase College Enrollment Rates of Youth From Low-Income Communities
PeerForward's mission is to unleash the power of peer influence to transform the lives of low-income youth by connecting them to college and careers. PeerForward's goal is to bridge the opportunity gap that low-income students experience in obtaining postsecondary credentials with labor market value. The education, philanthropy, and nonprofit sectors have struggled for decades to narrow this stubborn variance with mixed results; however, PeerForward's simple strategy - leveraging positive peer influence - utilizes the rich resource already abundant in every U.S. high school - influential students.
Testimonials
(No testimonial has been submitted by REAGAN)
Reagan and I had a pleasant and meaningful conversation about brand architecture and staying true to her brand's attributes and integrity. I am also helping connect her with other resources to learn from and benchmark with closer to her D.C. location. I hope my advice helps!
