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This project was completed on Jun 8, 2023
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Matched with Steve M.
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See the Impact story
Brand Messaging call
PeerForward
Brand Messaging Call
Call details
What we'd like to talk about
PeerForward (formerly College Summit) seeks strategic advice on branding so we can effectively brand emerging programs in keeping with our new brand architecture.
Additional context
AmEx Serve2gether assisted us on another branding challenge - how to brand our Peer Leaders, the core of our high school program. Now, we are extending to college campuses and considering a "franchise-style" model to school districts, so we want to think through program terms such as Peer Leaders, Alumni, PeerForward schools, and what to call franchise schools v. direct service schools, etc.
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Posted by
REAGAN W.
Managing Director, Marketing and Communications
Our mission
PeerForward, formerly College Summit, transforms the lives of low-income youth by connecting them to college and career.
What we do
PeerForward was Created to Increase College Enrollment Rates of Youth From Low-Income Communities
PeerForward's mission is to unleash the power of peer influence to transform the lives of low-income youth by connecting them to college and careers. PeerForward's goal is to bridge the opportunity gap that low-income students experience in obtaining postsecondary credentials with labor market value. The education, philanthropy, and nonprofit sectors have struggled for decades to narrow this stubborn variance with mixed results; however, PeerForward's simple strategy - leveraging positive peer influence - utilizes the rich resource already abundant in every U.S. high school - influential students.
Testimonials
(No testimonial has been submitted by REAGAN)
(No testimonial has been submitted by Steve)
