This project was completed on Jan 7, 2020
Matched with Laura T
Matched with
Laura T.

Website Copywriting

Help School Culture and Climate Initiative improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We are in the final stages of launching our new web-site and would like to be sure our content is as punchy and clear as possible. We would love the opportunity to have an expert spend some time reviewing and editing what we already have to make sure we are optimizing our words for impact!

What We Have In Place
  • We currently have a web-site designed and built with content for all pages, which should make it easy for you to get started. We also have a dedicated staff person who is coordinating the project, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to support more schools and more students. We will be able to use the $ saved to 'scholarship' in schools that otherwise would not be able to pay for professional development and school improvement effo

We have been in existence without a dedicated web-site for 10 years (have been hosted on partner sites) and are now in the final stretch of launching our own web-site (web-site is designed, developed and content written). Our content still needs to be converted into short, tight web appropriate text that engages schools and educators. We provide supports and resources to schools-by ensuring our own web-site is accessible/clear / to the point we will help more schools and more students thrive.

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

School Culture and Climate Initiative
Posted by
Liz W.

Co-Founder and Co-Director

Our Mission

Our mission is to help schools become places where the learning environment is positive and engaging for all, and where development of a student's social, emotional, and physical well-being is equally important as their academic achievements.


Laura was lovely to work with.
Liz W.

Co-Founder and Co-Director

Website Copywriting Project

(No testimonial has been submitted by Laura)

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