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Logo Design & Visual Brand Identity

Help The Community's Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Community's Foundation
Springfield, PA, USA
The Community's Foundation
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The Community's Foundation
Springfield, PA, USA

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Cause
Philanthropy & capacity building
Skills
Graphic design

Posted June 13th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We have an inspiration photo that we would like to turn into a logo for our Hospice Legacy Fund. This fund allows community members to memorialize their loved ones after they pass away. The logo would include a gazeba, plants, and wording.

What we have in place
  • We currently have inspiration image, which should make it easy for you to get started. We also have style guide, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to memorialize at least 100 local community members.

We are redesigning our website, and this is the only fund on the "Funds" page that doesn't have a logo. It stands out like a sore thumb, and we need to create one that is consistent with our overall branding.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Community's Foundation
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Causes
Philanthropy & capacity building Education Health & nutrition
Posted by
Heather F
Heather F.

President & CEO

Our mission

TCF is committed to enhancing and improving the quality of life in your community. To achieve this mission...

We Support:

Promising Students, via our Scholarship Programs
Transformational Projects, via our Grants Programs
Charitable Endeavors, via Community Advised Funds and Donor Advised Funds

We Value:

Community Collaborations
Innovative Solutions
Strategic Investments

We Promise:

Thoughtful Listening
Careful Stewardship
Adaptability

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