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This project was completed on Aug 16, 2019
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Matched with Monica C. W.
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See the Impact story
Logo Design & Visual Brand Identity
Help Pastoral Women's Council elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Pastoral Women's Council
Arusha, Tanzania
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Pastoral Women's Council
Arusha, Tanzania
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Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
We need an expert to help us design for a project logo
What we have in place
- We currently have project desciption, which should make it easy for you to get started. We also have ideas for a logo, and the ability to provide any other information you need.
How this will help
This project will save us $2,518 , allowing us to have more funds for scholarships
It will help us enhance visibility for the project and the work of the organization
Project plan
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Our mission
Our vision is to have a developed, inclusive and equitable society, which respects pastoralist women and girls rights and voices. PWC's mission is to sustainably empower pastoralist women and girls in northern Tanzania to ensure their rights and voices are respected, they are economically empowered, and they have access to quality social services.
Testimonials
She was professional, focused and simply a joy to work with. She was also efficient and effective and knew her job very well. We ended up with an excellent logo and we would like to recommend her to other partners.
Working with Saitoti Kitasho and the Pastoral Women's Council was an absolute pleasure. They had an idea for the logo and sent me a few images. From that I was able to create several designs for them to choose from. The project I worked on was "TAPALA!" which is a Maasai word for "STOP!" I went with the common colors associated with stop: red, black, and white. The final logo consisted of a child-like handprint graphic with the word "TAPALA!" in big bold letters and the tagline "STOP! violence against women and girls" in small type below the handprint. I provided the logo in .png, .jpg, and .pdf formats in both a large (1200 x 1200 px) size and small (600 x 600 px) size. While the logo design is complete, I have volunteered to help out with any future needs they may have! Knowing that I may be playing a part in a movement taking place on the other side of the world is exciting. But the mission is what motivated me most -- helping to change the mentality of an entire culture and its the way it sees the female gender by preventing abuse and promoting education. The Maasai culture is patriarchal and considers females to be powerless, second-class citizens with a low level of intelligence. The sexual abuse and the treatment of young girls and women is de-humanizing. The Pastoral Women's Council is working hard to change the mentality of an entire population of people who have treated women the same way for hundreds and thousands of years. In 50 years, the Maasai women are likely to be ruling the world, and I can rest peacefully knowing that I played a part in that movement...however small it may be.
