This project was completed on Aug 16, 2019
Matched with Monica C.  W
Matched with
Monica C. W.

Logo Design & Visual Brand Identity

Help Pastoral Women's Council elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Pastoral Women's Council
Arusha, Tanzania

Posted June 13th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We need an expert to help us design for a project logo

What We Have In Place
  • We currently have project desciption, which should make it easy for you to get started. We also have ideas for a logo, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to have more funds for scholarships

It will help us enhance visibility for the project and the work of the organization

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

To promote sound cultural, environmental and educational development of pastoralist women and children to facilitate their access to essential social services and economic empowerment.


She was professional, focused and simply a joy to work with. She was also efficient and effective and knew her job very well. We ended up with an excellent logo and we would like to recommend her to other partners.
Ruth K.

Programme Manager

Logo Design & Visual Brand Identity Project

Working with Saitoti Kitasho and the Pastoral Women's Council was an absolute pleasure. They had an idea for the logo and sent me a few images. From that I was able to create several designs for them to choose from. The project I worked on was "TAPALA!" which is a Maasai word for "STOP!" I went with the common colors associated with stop: red, black, and white. The final logo consisted of a child-like handprint graphic with the word "TAPALA!" in big bold letters and the tagline "STOP! violence against women and girls" in small type below the handprint. I provided the logo in .png, .jpg, and .pdf formats in both a large (1200 x 1200 px) size and small (600 x 600 px) size. While the logo design is complete, I have volunteered to help out with any future needs they may have! Knowing that I may be playing a part in a movement taking place on the other side of the world is exciting. But the mission is what motivated me most -- helping to change the mentality of an entire culture and its the way it sees the female gender by preventing abuse and promoting education. The Maasai culture is patriarchal and considers females to be powerless, second-class citizens with a low level of intelligence. The sexual abuse and the treatment of young girls and women is de-humanizing. The Pastoral Women's Council is working hard to change the mentality of an entire population of people who have treated women the same way for hundreds and thousands of years. In 50 years, the Maasai women are likely to be ruling the world, and I can rest peacefully knowing that I played a part in that movement...however small it may be.
Monica C.  Watson
Monica C. W.


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