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Google Analytics Reporting

Help Canal Alliance set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Canal Alliance
San Rafael, CA, USA
Canal Alliance
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Canal Alliance
San Rafael, CA, USA

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Education
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Data analysis Digital marketing

Posted June 12th

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

We've had Google Analytics set up for a few years to track web traffic, but have never had the on-staff capacity to set it up in a way that takes advantage of all the tools offered. We've also recently redesigned our website and built an app that is displaying custom content from our website, so I need reports that can shed some light on user activities and conversions across both platforms.

What we have in place
  • We are happy to provide you with full access to our Google Analytics dashboard which currently tracks our website, our Classy Fundraising Campaigns and our MailChimp email engagements.

    As we have also recently redesigned our website, I can provide current site mapping and structure as well as specific goals and conversions we think would be useful to track.
How this will help
This project will save us $3,757 , allowing us to provide comprehensive social services (including behavioral health services), free immigration legal support and education services to 2 motivated immigrants in our community for an entire year.

This project would enable us to evaluate how effectively we are providing accurate, trusted information to our clients about complex issues such as social justice, educational reform, and immigration rights as well identify any barriers that may exist for our supporters to engage with our organization.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Canal Alliance
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Causes
Education Human services Justice & legal services
Posted by
Danielle W
Danielle W.

Marketing & Communications Manager

Our mission

Canal Alliance exists to break the generational cycle of poverty for Latino immigrants by lifting the barriers to their success.

What we do

Canal Alliance is a nonprofit champion of immigrants who are challenged by a lack of resources and an unfamiliar environment.

We believe that everyone has the right to achieve their dreams.

Every day we educate, empower, support and partner with motivated immigrants and their families to best meet their unique needs - from putting food on the table, to learning English, to becoming U.S. citizens, and graduating from college.
Because when we support immigrants, Marin becomes a place where everyone can live, work and succeed.

Each year, Canal Alliance collaborates with over 40 agencies and engages 500 volunteers to impact more than 4,000 youth, adults and families.

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