We've had Google Analytics set up for a few years to track web traffic, but have never had the on-staff capacity to set it up in a way that takes advantage of all the tools offered. We've also recently redesigned our website and built an app that is displaying custom content from our website, so I need reports that can shed some light on user activities and conversions across both platforms.
This project would enable us to evaluate how effectively we are providing accurate, trusted information to our clients about complex issues such as social justice, educational reform, and immigration rights as well identify any barriers that may exist for our supporters to engage with our organization.
Canal Alliance exists to break the generational cycle of poverty for Latino immigrants by lifting the barriers to their success.
Canal Alliance is a nonprofit champion of immigrants who are challenged by a lack of resources and an unfamiliar environment.
We believe that everyone has the right to achieve their dreams.
Every day we educate, empower, support and partner with motivated immigrants and their families to best meet their unique needs - from putting food on the table, to learning English, to becoming U.S. citizens, and graduating from college.
Because when we support immigrants, Marin becomes a place where everyone can live, work and succeed.
Each year, Canal Alliance collaborates with over 40 agencies and engages 500 volunteers to impact more than 4,000 youth, adults and families.