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Matched with Joshua L
Matched with
Joshua L.

Google AdWords Set Up

for  LitLab
Oakland, CA, USA
Posted by
Soham B.

Volunteer Manager

Posted Date
Jun 12, 2019
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $3,486 , allowing us to increase the impact of kidappolis and raise enough money to potentially add a cross functional part time staff member

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
Additional Details

Account already setup and ads running for 6 mos.
Need review of current structure + any recommended changes (Kidappolis app promotion)
Need ads created to promote online donations for LitLab

What We Have In Place
  • We currently have Google Ads account setup, which should make it easy for you to get started. We also have AdGrants enabled and ~70% of the budget utilized, and the ability to provide any other information you need.
How This Will Help

Our Ads account was setup by an outside consultancy in January of this year (for promoting our app kidappolis). We have transitioned to managing them in house and need a volunteer to review the current structure and recommend changes that need to be made, if any.

Additionally, we are not fully utilizing our budget at the moment, and would like a volunteer to create ads for promoting online fundraising for LitLab

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

LitLab's mission is to create connected and interactive early learning environments by deploying books, digital content, and blended learning solutions for under-resourced children, their caregivers, and educators.

Our project is sponsored by: The San Francisco Foundation

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