This project was completed on Oct 17, 2019
Matched with Margaret H
Matched with
Margaret H.

Website Audit

Help Hawaii Symphony Orchestra assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Hawaii Symphony Orchestra
Honolulu, HI, USA
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Hawaii Symphony Orchestra
Honolulu, HI, USA


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Posted June 10th

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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional Details

We would like to update our website to a mobile-friendly site that provides a more positive end-user experience for our patrons. We want to rank higher with Google. We want a landing page to capture new visitors for lead generation. We would like to incorporate video. We'd like to improve/highlight social media activity. Clean up old and dead links.

What We Have In Place
  • We currently have and understanding of our audience, access to analytics, which should make it easy for you to get started. We also have content and staff, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,762 , allowing us to provide more targeted marketing to drive traffic to our website, which will ultimately help us sell more tickets

Ultimately we want a new website. Our old one is wordpress and about 5 years old. It's not very mobile friendly and it's clunky. We need to determine what should be included, updated and removed in and new and updated website.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Hawaii Symphony Orchestra
Posted by
Heather A.

Marketing Director

Our Mission

To present the highest-quality performances of great music, bringing national and international distinction to the orchestra and community; to delight and educate audiences of all ages and backgrounds, and enhance the cultural vitality and quality of life in these islands; and to operate in a financially sound manner.


(No testimonial has been submitted by Heather)
It was a great experience working with Heather - she made sure I had all the resources I needed and maintained good communication. I enjoyed the project and am excited for the future of the HSO website!
Margaret Hoang
Margaret H.


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