This project was completed on Jul 30, 2019
Matched with Forrest M
Matched with
Forrest M.

Logo Design & Visual Brand Identity

Help Santa Barbara Channelkeeper elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Santa Barbara Channelkeeper
Santa Barbara, CA, USA

Posted June 7th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our organization is coming up on our 20th Anniversary, and we are in the process of building a marketing campaign centered on this milestone to span over the course of the next year. We want to design a logo that compliments or incorporates our current logo to accompany our materials for this campaign to use on our website, newsletters, etc. (To be clear - we do not need a new organizational logo - just a logo for this anniversary campaign)

What We Have In Place
  • We currently have our current logo to base the design off of, which should make it easy for you to get started. We also have a dedicated communications staff person, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to invest more in our programmatic activities like bringing environmental education curriculum to underserved youth and funding water quality monitoring in local creeks and beaches.

We want to celebrate our achievements in advocating for strong environmental protections, holding polluters accountable,educating the public about environmental stewardship, and monitoring water quality throughout our region. We hope that this logo (in cohesion with the campaign) will help to raise the profile of our small grassroots organization and lay the foundation for our next 20 years of work.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Posted by
Amanda K.

Communications Coordinator

Our Mission

Santa Barbara Channelkeeper is a grassroots non-profit organization whose mission is to protect and restore the Santa Barbara Channel and its watersheds through science-based advocacy, education, field work and enforcement.


Forrest was wonderful to work with and was very patient and communicative with our team throughout the entire project.
Amanda K.

Communications Coordinator

Logo Design & Visual Brand Identity Project

A pleasure to work with!
Forrest McCall
Forrest M.


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