Website Audit

Help YWCA of Westmoreland County assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
YWCA of Westmoreland County
Greensburg, PA, USA
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YWCA of Westmoreland County
Greensburg, PA, USA

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Posted June 6th

Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
What we have in place
  • We currently have a WordPress website, which should make it easy for you to get started. We also have a marketing person on staff and an ED who is web dev savvy, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to continue our mission impact programs!

We struggle with marketing, and we suspect our website could be more effective in driving people to our programs

Project plan

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Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
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Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

YWCA of Westmoreland County
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Our mission

Eliminating racism, empowering women, and promoting peace, justice, freedom and dignity for all.

What we do

The YWCA creates opportunities for women and girls to lead purposeful lives and strives for a community that values diversity.

Since 1959, the YWCA has served Westmoreland County through programs such as:

Early childhood education and child care
Adult continuing education
Technology education and programs
Health and wellness programs
Social and economic justice advocacy
Racial justice programs
Economic justice programs (like our Thrift Shop & PA Workwear)
English-as-a-Second-Language (ESL) program

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