Back to all projects

Google Ads Set Up

Help Big Brothers Big Sisters of the Bay Area make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Big Brothers Big Sisters of the Bay Area
Oakland, CA, USA
Big Brothers Big Sisters of the Bay Area
Unfollow
Log in to follow
Big Brothers Big Sisters of the Bay Area
Oakland, CA, USA

0

Live Projects

3

Matched Projects
0 Followers
Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted June 5th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

Since we launched a new website, we need to (re)set up AdWords so that we are in compliance and maximizing campaigns and keywords.

What we have in place
  • We currently have access to AdWords and some Google recommendations, which should make it easy for you to get started. We also have staff who can help to implement, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to focus on outreach to the communities that we serve so that we can ultimately help children reach their full potential in life.

We are losing thousands of dollars in free AdWords and we'd like to increase our SEO to be more easily reached by children/families, and volunteers.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show more

About the org

Big Brothers Big Sisters of the Bay Area
Unfollow
Causes
Youth development Community & economic development
Posted by
Rick O
Rick O.

Volunteer manager

Our mission

To provide children facing adversity with strong and enduring, professionally supported 1-to-1 relationships that change their lives for the better, forever.

What we do

We defend the potential of young people by serving kids between the ages of 6 - 18 in all nine Bay Area counties.

Many of our kids are from single-parent homes or live with a non-parent caregiver. Many live below the poverty level, with caregivers struggling to be an active presence while providing financial necessities for their family. Exposed to greater adversity such as elements of gang activity, substance abuse, and crime, they have the potential for greatness but need a special role model and friend they can trust.

We are a lifeline for these kids, by providing a special match with a mentor to help them realize their potential.

The pixel